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14 on-page SEO checks for Google and AI search

Good SEO comes down to three things: being found, being understood and being trusted. These 14 checks cover all three, for Google and for AI-assisted search.

None of this guarantees a ranking or an AI citation. Crawler access is a prerequisite, not a promise. The checks make sure nothing on your site is quietly getting in the way.

The 14 checks

Pillar 1: Technical foundations

  1. Crawlability and indexing. Check robots.txt, canonical URLs, sitemaps, and that every page you want indexed can be.
  2. AI search accessibility. Review which crawlers you allow. Search bots and model-training bots are different, so decide each on purpose.
  3. Readable HTML. Put important content in semantic HTML (real headings, real links), not only in client-side scripts.
  4. Real-user performance. Measure Core Web Vitals (loading, responsiveness, visual stability) and test on mobile. A high lab score alone is not the whole story.

Pillar 2: Intent and usability

  1. Match search intent. Give visitors the format and information their query calls for.
  2. Clear next steps. Make navigation, contact options and calls to action obvious.
  3. Relevant local context. State locations and service areas where geography matters.
  4. Helpful page signals. Write descriptive titles, useful headings, clear summaries and internal links. Keywords should support meaning, not be forced into every element.

Pillar 3: Quality, trust and conversion

  1. Original value. Add insights, examples and information beyond generic copy.
  2. Evidence of expertise. Back claims with real experience, credentials or case studies.
  3. Answer thoroughly. Be accurate, specific and concise, without filler.
  4. Professional, usable design. Use accessible layouts and visual hierarchy.
  5. Working conversion paths. Make contact forms, subscriptions and enquiries easy to complete.
  6. Test and protect forms. Check validation, error states, security and anti-spam controls.

What auditing our own sites taught us

Before sharing these prompts we ran the Claude Code audit prompt, read-only, on our own websites, and approved each fix before anything changed. Three lessons stood out:

  • Content that needs a script to appear is invisible to many crawlers. Real headings and real links in the page source matter (check 3).
  • Claims must be provable. We corrected wording that said more than we could back up (check 10).
  • Affiliate and shop pages need clear disclosure and correct market labels, such as which countries a product ships to, and a privacy page must match what the site really does.

Auditing yourself first is cheap, and the first run always finds something.

Get the two audit prompts

Claude Code prompt. A read-only SEO and AI-search audit. It reports first and changes nothing until you approve.

OpenAI Codex prompt. A technical fix workflow for your code. It audits first and asks before it edits anything.

Download the Claude Code prompt Download the Codex prompt

How to use them

  1. Fill in the placeholders: your URL, audience, business goal and access level.
  2. Run the audit prompt first and read the report.
  3. Approve a small, reversible set of fixes, then re-test.

Get the toolkit by email

Prefer it in your inbox? Add your email and we'll send a confirmation link first, then the two audit prompts.

Want help acting on the results? Samori Media is taking client enquiries. Start the conversation at samori.io.